Job Introduction
About us
At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.
Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.
When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.
About the role
We’re on the hunt for an enthusiastic Business Analyst to join our team! In this role, you’ll take the lead or collaborate closely in driving key improvement initiatives across different areas of the business.
What you’ll be responsible for
Collaborating with stakeholders across various departments (e.g., Marketing, Product, Operations, IT) to understand business objectives, challenges, and opportunities related to digital channels (websites, mobile apps, social media, CRM systems, etc.)
Translating complex business requirements into clear, concise, and detailed functional and non-functional specifications, user stories, use cases, and acceptance criteria.
Conducting in-depth research and analysis of existing digital processes, systems, and data to identify areas for improvement and innovation.
Demonstrating a deep knowledge of the requirements that have been gathered - becoming the SME on what is being asked for and why.
Articulating these to development teams and working with them to produce estimates for the work.
Facilitating workshops, interviews to gather comprehensive requirements.
Working in conjunction with the Head of Digital Delivery to assist with building the road map and strategy for our group Digital platforms
Supporting the testing teams when applications are being tested.
Working knowledge of service management to help with understanding the impact a project can have on BAU service teams.
We’re looking for someone who has
3+ years of experience as a Business Analyst, with a strong focus on digital products, services, or transformation initiatives.
Proven experience in gathering, analysing, and documenting business and functional requirements for technology solutions.
Good understanding of the software development life cycle
Knowledge of workflow management tools such as JIRA
The ability to effectively communicate project progress, risks, issues, and decisions to relevant stakeholders.
Clear documentation skills
Good Stakeholder Management
Analytical skills
Business systems implementation knowledge
IT Systems and integration experience
Good problem solving skills
Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you're confident that it suits you, we'd love you to apply.
Room to grow
Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.
From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.
For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.
Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.
Our DFS Group benefits
We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:
22 days holiday, plus the option to buy up to 5 more
Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year
Health cash plan from £2 a month, with everyday cashback
Employee Assistance Programme for support when you need it
Extras like flu vouchers, menopause support and health check
Pension with company contributions
Life assurance for peace of mind
Sharesave scheme to save each month and invest in our future
Structured induction from day one
Access to our Learning Hub and skills workshops
Leadership development and apprenticeship programmes
30% colleague discount, plus 15% for friends and family, three times a year
Discounts and cashback at hundreds of retailers
SmartTech scheme to buy tech up to £1,000 through salary sacrifice
Cycle to Work scheme for bikes and accessories up to £1,500
Electric vehicle lease scheme with Octopus to help you save and reduce your impact
One paid volunteering day each year
Equal opportunities
We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.
We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.
If your experience does not quite match every part of the role, we’d still love to hear from you.
If you need any adjustments or additional support during the application process, please contact our Talent Team at [email address], and we will be happy to help.